321 magazine - AR Activation 

In creating this augmented reality video activation, I was seeking to find the bridge between video and print.

This method brings to life a new way of experiencing content, it isn’t dependent on the demands of creating for social media. We can truly appreciate the work being made, intimately & exclusively.

Through the use of a one-time scan of a QR code you can access these videos (you don't need to download an app) through the image.

The QR code functions as an anchor to allow you to activate other images that have been embedded with videos. No longer needs to repeatedly scan other QR codes to activate.

By applying this digital innovation online we can experience the offline in a new perspective.

I am rectifying the tension between digital and print and delivering maximum ROI in productions.

Within this approach we can communicate gracefully & enthusiastically awareness of a printed issue, billboard, poster, etc in a substantial method.

This has been a necessary step forward in figuring out how to keep print exciting and show the merger of new technologies is something to embrace.

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