ANDY WARHOL FOUNDATION x CHRISTIES AUCTION HOUSE
Andy Warhol’s Shot Sage Blue Marilyn
Instagram Interactive filter, 2022
Creative Director: Andres Burgos
Digital Artist: Hafid Reyes
Project Manager: Rachel Maggin
PROJECT
Creating multiple front-facing camera options to take a virtual selfie with Andy Warhol’s Shot Sage Blue Marilyn or become the iconic painting yourself.
With one back-facing camera experience to be able to see the piece in a unique virtual space.
The goal for both pieces was to allow viewers who were not able to go see the piece to experience its beauty anywhere in the world.
FRONT-FACING CAMERA - SELFIES - #1
With a tap on the screen you can change the background color and Marilyn’s makeup.
FRONT-FACING CAMERA - SELFIES - #2
Creating the illusion that you are just wearing the painting, the filter becomes interactive with the gesture of a mouth movement. To reveal you are actually hidden in a box made of Mariyln’s.
FRONT-FACING CAMERA - SELFIES - #3
For fans of Andy Warhol and Maryiln Monroe who could not see the piece in person, this filter gave them the opportunity to have a selfie moment. We created a warehouse space that was filled with Warhol’s ballons with a few having the Christie’s, C logo on it floating around.
BACK-FACING CAMERA - #4
The back-facing camera changes the viewer’s current setting into the warehouse showcasing the art piece with Warhol’s signature balloons. The filter allows you to walk around the space and interact with the ballons.
