PROJECT

Creating a front-facing and back-facing camera experience for Instagram. To allow viewers to engage with Hector before the Auction Sale.

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The front-facing camera game filter follows Hector the velociraptor through the streets of NYC to get to Christie’s Auction House for the presale. The obstacles Hector needs to overcome are jumping over taxis and iconic NYC landmarks. The prize for reaching the Auction house is you get a Dino mask.

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The back-facing camera filter allows the viewer to have Hector occupy the space in front of them so they can interact with him. We made it so Hector was scalable to the size of an apple to over six feet tall. Creating a fixed point to place Hector allows the viewer to get close up to see the details of his skeleton.